Social Design, Gender Studies, Product Design Language
Featured on Dezeen, The Future Laboratory
Meaning Centred Design Award 2018 Finalist - Student (Gender Dynamics)
Croono is a modular makeup brush for men that enables them to define and assert their own masculinities.
The outcome of a personal project, croono is an attempt at breaking down gender barriers forced on us through everyday objects. Men’s interest in and demand for grooming, skin care, and makeup is increasing as standards of beauty shift. Yet, products that are available are gendered in ways that prevent men from participating in this new space.
As seen with croono, by changing the design language and shifting the modality of an object, we can effectively deconstruct gender barriers in society by enabling both men and women to participate in formerly segregated consumer activities.
Despite the changing habits of male consumers, such as their growing interest in ‘female-identified’ cosmetic products, socio-cultural expectations and pressures of masculinity persist. These pressures manifest themselves in objects in our everyday environment, herding those of the male sex into old-fashioned definitions of being a man.
How can design break down this stereotype and promote better understanding, acceptance, and change in the concept of what masculinity can be?